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Shark-Tank Inspiration: 4 Steps To Take Before Launching Your Product

7 November 2016

Alexis Garcia

Shark Tank is an inspiring American show that showcases businesses and entrepreneurs looking to break big in the world of business. The show has inspired many people to start their own business and try to make it big in various types of industries. If you've been inspired to launch a product or business, then you know that this cannot be done overnight. Creating a new product properly requires a lot of preparation and research to avoid any legal hassles or problems. By using this guide, you can have a basic idea of where to start in naming your product, branding your product, and ensuring that there are no similar products that can cause a problem in the long run.

Trademark Search

When creating a new product, you will likely have an original name and logo associated with it. The best way to stay original and protected is with an intensive trademark search. A trademark attorney can perform a detailed search to see whether your product name is being used anywhere else in the United States. Not only will these searches help come up with detailed results and exact matches, but you will also have the ability to see similar products that may have a conflict of interest. The results of this search can show a risk factor for your product and the best way to proceed with a trademark. Before you start to fully develop your product, the trademark search will prevent you from wasting money on printing, marketing, and packaging. A trademark lawyer will explain these results and help you move forward with future options.

Trademark Registration

Before going to conventions, trade shows, or reality shows like Shark Tank, it's important to have your products trademarked and registered. This is another process that a trademark lawyer can help you with. Registered trademarks will include a small "R" symbol with a circle around it. This will appear after your logo or near any part of your specific product. Staying protected with give you a lot of legal help if someone tries to rip off or steal your new product idea. On that end of things, a trademark lawyer can also help you with cases in which you feel like your trademark has been stolen or imposed upon.

Professional Graphic Designs

The look and branding of your product can go a long way in making it a success. Professional graphic-design companies can provide you with images, logos, and other design elements to help get your product across. No matter how good your product is, it can make a huge difference when there are professional graphics used to display the product. Graphic-design teams can help you on all aspects of the product. This includes package design, marketing, social-media pages, and fully integrated websites. All of these elements will combine to present your product in a professional manner. Once the graphics are created, you will own them and can trademark them for all future uses with your company. A trademark lawyer can also look at your graphic-design agreements to ensure that you own all of the designs that are created for your company.

Test Markets

Before you launch your product, it's essential that you test it out with different markets. Tests of the product can be done on a basic level with family and friends. This allows you to get basic feedback on the product designs and any flaws or changes that need to get made. You can also test the popularity of a product by doing a beta launch online. This allows you to see the word of mouth that a product gets and what people like about it. Starting off small makes it a lot easier to make the changes necessary to succeed.

Getting help from multiple sources is the best way to go to ensure that you are doing everything correctly. Consult a law firm such as Mohajerian A Professional Law Corporation for additional help. 

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